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STIRRING UP A ROUX BRAND
Roux Finals
Roux Brief
What are we creating?
A new brand identity for Roux Louisiana
Why are we creating it?
The current logo doesn't appeal to their clientele.
Whom are we talking to?
Event Organizers – Refined Taste - Likes Southern Craft Aesthetic
What do they think?
Costly
What do we want them to think?
Award-winning creole victuals with a modern twist
CREATIVE BRIEF
What is the single most effective message? (USP)
The definition of regional cuisine
Why should they believe us?
Culinary genius
What is the overall tone?
Fresh - Delightful - Essential
Roux Comps
COLOR COMPS
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