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B&B BUILDERS LOGO
BB Finals
BB Brief
What are we creating?
A home construction company brand identity.
Why are we creating it?
So they stand out in a flooded market of spec builders.
Whom are we talking to?
Men & Women – Ages 35-65 – Homes Owners/Buyers – Savy
What do they think?
What makes them better than others?
What do we want them to think?
Their service and quality are top-notch compared to those small fish.
What is the single most effective message? (USP)
A foundation built on technology.
Why should they believe us?
They have over 40 years’ experience in their industry.
What is the overall tone?
Clean – Modern – Solid
CREATIVE BRIEF
COLOR COMPS
BB Comps
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